I think "new media" is actually an opposite concepts,new and old. New media is continuously changing together with the development of media. Why is can be called new media, because of its latest broadcast carrier. The spreading tool of traditional media are newspaper,radio and television. The spreading carrier of new media, now is internet, the function including words, voice, image, radio, advertising, televison etc.
Compare with newspaper, radio broadcast is new media, television is new media compare with radio, cable-tv and satellite tv are new media when camare with traditional television and internet is new media when compare with television. Nowadays what we called new media is usually a form that is base on computer information technology development but over it.Technology is developing at the speed that we can not image. We don't know what is the next new media, someone said it might be biological media or possiblely be mobilephone.
The world become smaller because of internet. On Aug. 1995 CNN build up its own website, from then on, network television media appears. After that, FOX, ABC, CBS etc. all set up own website. The website of China Central Television (CCTV) was build up under this background. Now CCTV is spreading chinese culture to the world, at the mean time it also exhibit the culture of the world to chinese audience. CCTV website: http://english.cctv.com/index.shtml
Media is becoming globalization, it influences and promotes the development of culture.
